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automated marketing for Experts and Coaches

The Automatic Audience™ System

We help experts and coaches get in front of buyers when they are ready and eager to engage. Our proprietary Automatic Audience™ system combines content and a powerful traffic source to build a hyper-targeted list of engaged buyers eager to buy your programs and services.


Step 1:  Create custom pillar content and content upgrades to attract your ideal clients.


Step 2:  Leverage our favorite powerful traffic source to promote your content.


Public law Administrative law Criminal law Law of persons Civil law

Step 3:  Craft email messages to convert your audience into sales and revenue.


The Result:  A growing, segmented audience of happy, engaged clients and extra profit flowing to the bottom line.

​why should you hire us?

Facebook is Hard.

Many of our clients come to us after wasting a ton of time and money trying to get Facebook ads to work. Or worse, after getting kicked off Facebook for reasons that are never clear. Our system utilizes a powerful, alternate traffic source that powers some of the most successful marketers like Oprah, Tony Robbins, Grant Cardone, Suze Orman, and Dave Ramsey.

meet the Squad

Susan Lassiter-Lyons
CEO & Marketing Expert

The Squad Agency was founded by online entrepreneur and marketing expert, Susan Lassiter-Lyons, who has used the Automatic Audience system to sell $5.6 million in courses, coaching, and services as a solopreneur since 2004.

Happy Clients

Ready to Build Your Audience?